Top 5 Beauty Retail Apps on Android in Australia: Q2 2023

In Q2 2023, the top 5 beauty retail apps on Android in Australia showcased varying performance trends in downloads and active user engagement. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.

SEPHORA - Beauty Shopping saw a steady increase in weekly downloads, peaking at around 2.1K in mid-April. The app maintained consistent active user engagement, starting at approximately 6.1K in late March and ending the quarter with around 6.7K weekly active users.

MECCA - Beauty Shopping experienced fluctuations in downloads, with notable peaks in mid-April and late May, reaching up to 1.8K and 1.9K respectively.

Adore Beauty | Shop Beauty Now maintained a stable download rate throughout the quarter, averaging around 1.1K to 1.2K weekly downloads. The app saw a significant increase towards the end of June, with downloads reaching approximately 1.4K.

Lush Fresh Handmade Cosmetics showed a varied download pattern, with the highest downloads recorded at 231 in late March. Weekly active users fluctuated, peaking at 159 in late May.

CHARLOTTE TILBURY demonstrated a remarkable increase in downloads from mid-May to the end of June, starting from single digits and soaring to over 1K. Active user numbers followed a similar trend, rising from 113 in early June to 578 by the end of the month.

For more detailed insights and data, visit Sensor Tower.